Since the explosion in popularity of social networks, for instance sites like Twitter, Facebook, Google+, millions of Internet users are now updating their profiles/statuses on a regular basis in order to maintain their online presence and interact with their small communities. This represents a unique opportunity for business owners who wish to gain more exposure to the masses, as well as, reach highly targeted markets. By maintaining a strong online presence on a social media network, there lies a great opportunity for a company to gain an abundance of leads and customers. This is what's known as social media marketing or the process of utilizing social media to advertise a product or service.  
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